5 essential tips for social marketing
If you are still thinking about whether to run a social media campaign or not, think again. Companies that dared over 6 months ago are now rethinking their positioning and refining methods. We are helping a number of companies with their social marketing so here are 5 basic points:
- Communicate. Be sincere and informative but don’t forget you are there to sell.
- Integrate. If you are going to run successful campaigns then merge activity across channels. Have a central strategy to all your social media interaction.
- Source content. Social networks are content hungry. Find clever and cheap ways to source valuable content. Work with people that can get you cheap content.
- Use an agency. Why do all the rookie mistakes when you can have experienced help at hand. Some tasks are too time-consuming so free up resources.
- Rethink your pitch. Don’t just scream, add value. Think about the user and why would they absorb your message. Be fun and be clever in your marketing to a sensitive crowd with a voice.
Happy social marketing!
No comments5 major flaws of DMOZ
There has been a lot of talk the past 12 months about what is so wrong with DMOZ. I have tried to list 5 of the main reasons I believe are causing DMOZ to become a thing of the past and offering some thoughts on how to take things forward and regain popularity: Read more
No commentsLost your AdWords data in Analytics?
Thousands and the figures could rise to hundreds of thousands website owners and marketing specialists are paying the price for having a free Analytics software. Without sending a clear note to agencies or publishers Google Analytics no longer displays AdWords traffic. Instead it categorises it as ‘direct; traffic. Can you see the oxymoron here?
Google, in what seems a clear case of power abuse, ‘blinds’ small business owners by displaying their own advertising pay per click traffic as ‘direct’ instead. The web is buzzing with dismay as to how such a thing could happen.
In a change of faith we will be advising clients to move away from free programmes and move into paid solutions as the incosistency and innacuracy of Google Analytics is now clearly evident.
1 commentSEO for Travel or Travel SEO?
SEO has widely accepted principles across all industries. However with search engines becoming more sophisticated each sector is developing certain characteristics. The Travel sector is a competitive one and an area that boosted the web’s popularity. Travel companies were one of the first to feel the power of the internet in their accounts and have evolved much since.
When it comes to SEO, data manipulation has become more important than site structure. Finding new niche space is becoming increasingly difficult and the knowledge and product experience are becoming more important. As with the old days, the more competitive a product becomes the better the salesman.
In SEO for Travel there is such a thing as direct sales. Good SEO rankings are also proven to increase the positive perception of a brand. In Travel though, it is much more complicated. As the searches and algorithms change so does the direction of a well structured SEO campaign. When seasonality also becomes a factor things intensify.
So a new breed of search engine optimisation, Travel SEO is naturally born out of this process and the game is on.
No comments
Digg takes a wrong turn with DiggBar
Social news network Digg has got the blogsphere buzzing - and not with joy - after news of the latest release, the DiggBar. Using technology that presents other sites under a frame, means that users never leave Digg but browse within it. It is a way to steal content as many publishers see it.
This method became fashionable a few years back until even the worst spammers realised navigation was so bad, users could not stand it. So why would a respected social media news site take this approach? Read more
No comments4 reasons why Facebook grows older users
The age group of 35+ grew in Facebook 23% in February of 2009 compared to last year. This means that older and more significant incomes are accessible to advertisers. We recently launched content on this specific service which is becoming more relevant for a number of businesses.
Currently 18-34 year olds dominate Facebook with 53%, but this also means that there is at least another 40% of users at the ages of 35+. Read more
No commentsSocial Media Ltd on LinkedIn
LinkedIn is a great place for B2B activity and business networking and Social Media Ltd is building up it’s presence on the network with a company profile, a group as well as advertising to industry professionals. This network is highly recommended for any companies in the B2B sector. Ask us and we can help.
Find our company profile and business group on LinkedIn:
To find out more about how to start advertising on LinkedIn.
No commentsSocial Media on Twitter
In case you are too hooked to the micro-blogging service of Twitter you can now find us posting our thoughts on social media and online marketing on a regular basis. No this is not the type of ‘going for lunch’, ‘back at the office’ twitter posting.
We are going to be sharing facts, thoughts and experiences of results driven direct marketing campaigns on the web.
Follow us
http://twitter.com/social_media_uk
