Social Media blog

If you are using site-targeted campaigns with AdWords it’s very easy to root out invalid traffic depending on your goals. If for example you need many pageviews, have a look at your AdWords analysis in Google Analytics or any other analytics software you are using and check how many pageviews an advertiser is bringing on average. If your target is 3 PVs per user and a site is only generating 1.2 PVs then you know that the traffic you get is not really qualified.
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If you are using AdWords but can’t see the SEO vs PPC traffic go to your AdWords campaign ‘My Account’ tab, click on ‘Account Preferences’ and then enable ‘Auto tagging’ under ‘Tracking’.

A problem is that, for some reason, you will still get PPC keyword data attributed to your ‘organic’ traffic. This seems to be a bug and not a widely reported one. However you can get a much better overall picture of your spend and traffic trends.

Without any warning Google has released a brand new interface for Google Analytics. It is evident that the new release is not focusing on adding extra features but concentrates in displaying the same information in a new light.

At start, the interface takes some getting used to as the Analytics team has really shaken things up. There is more information per screen and the graphical representation takes centre stage. When looking at the keywords report for example you see a graph but also visits, average time on site, bounce rate etc. This helps you to focus on the bigger picture whilst looking at the detail. Read more