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	<title>social media blog &#187; Analytics</title>
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	<link>http://blog.social-media.co.uk</link>
	<description>Discussions about social networks, search engines and user driven media</description>
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		<title>Transforming your business through tracking phone sales</title>
		<link>http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210</link>
		<comments>http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:26:37 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Call tracking]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=210</guid>
		<description><![CDATA[TweetIt has been over 3 months since we introduced call tracking and the response from the campaign implementation for clients is phenomenal. We have managed to boost profits from 15%-45% by eliminating non-converting campaigns and throwing the budget to profitable ones. Simples. An additional benefit is that we no longer need to ask for feedback continuously as [...]


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</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Telephone sales &#8211; SEO &amp; PPC Call tracking</title>
		<link>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197</link>
		<comments>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197#comments</comments>
		<pubDate>Fri, 18 Dec 2009 11:56:05 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Call tracking]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=197</guid>
		<description><![CDATA[TweetFor small and medium-size businesses that are dependent on their telephone activity to generate revenue there are no excuses for not tracking the calls. When you engage in online marketing through various channels such as SEO, PPC and social media you need to be able to identify your income source. Social Media Ltd is proud [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210' rel='bookmark' title='Permanent Link: Transforming your business through tracking phone sales'>Transforming your business through tracking phone sales</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/ppc-traffic-tracking-tool-by-keytrail-17' rel='bookmark' title='Permanent Link: PPC traffic tracking tool by KeyTrail'>PPC traffic tracking tool by KeyTrail</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20' rel='bookmark' title='Permanent Link: Rooting out invalid traffic using Analytics'>Rooting out invalid traffic using Analytics</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>Lost your AdWords data in Analytics?</title>
		<link>http://blog.social-media.co.uk/analytics/lost-your-adwords-data-in-analytics-147</link>
		<comments>http://blog.social-media.co.uk/analytics/lost-your-adwords-data-in-analytics-147#comments</comments>
		<pubDate>Thu, 23 Apr 2009 09:00:04 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=147</guid>
		<description><![CDATA[TweetThousands and the figures could rise to hundreds of thousands website owners and marketing specialists are paying the price for having a free Analytics software. Without sending a clear note to agencies or publishers Google Analytics no longer displays AdWords traffic. Instead it categorises it as &#8216;direct; traffic. Can you see the oxymoron here? Google, [...]


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<li><a href='http://blog.social-media.co.uk/news/google-analytics-in-major-revamp-6' rel='bookmark' title='Permanent Link: Google Analytics in major revamp'>Google Analytics in major revamp</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20' rel='bookmark' title='Permanent Link: Rooting out invalid traffic using Analytics'>Rooting out invalid traffic using Analytics</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/analytics/lost-your-adwords-data-in-analytics-147/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Marketing crunch &#8211; back to the basics</title>
		<link>http://blog.social-media.co.uk/news/marketing-crunch-back-to-the-basics-56</link>
		<comments>http://blog.social-media.co.uk/news/marketing-crunch-back-to-the-basics-56#comments</comments>
		<pubDate>Mon, 03 Nov 2008 20:34:57 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=56</guid>
		<description><![CDATA[TweetThe recent economic downturn is changing the way we think about our personal and corporate spending. But how can you keep your marketing budget in a credit crisis and get more out of your ad spend? Surely a look at the basic principles of marketing wonâ€™t hurt: 1. Forget about market share. ROI is king [...]


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<li><a href='http://blog.social-media.co.uk/news/google-news-teams-up-with-news-agencies-29' rel='bookmark' title='Permanent Link: Google News teams up with news agencies'>Google News teams up with news agencies</a></li>
<li><a href='http://blog.social-media.co.uk/analytics/its-official-google-analytics-is-unreliable-51' rel='bookmark' title='Permanent Link: It&#8217;s official: Google Analytics is unreliable'>It&#8217;s official: Google Analytics is unreliable</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/news/marketing-crunch-back-to-the-basics-56/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s official: Google Analytics is unreliable</title>
		<link>http://blog.social-media.co.uk/analytics/its-official-google-analytics-is-unreliable-51</link>
		<comments>http://blog.social-media.co.uk/analytics/its-official-google-analytics-is-unreliable-51#comments</comments>
		<pubDate>Tue, 29 Jul 2008 14:50:34 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=51</guid>
		<description><![CDATA[TweetI was one of the first people to preach about the greatness and added-value of Google Analytics. I suggested it to all of our clients. It is sad however to see that Google Analytics is not what it says on the tin. Five reasons why: The filters don&#8217;t work. I challenge anyone to prove to [...]


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<li><a href='http://blog.social-media.co.uk/analytics/lost-your-adwords-data-in-analytics-147' rel='bookmark' title='Permanent Link: Lost your AdWords data in Analytics?'>Lost your AdWords data in Analytics?</a></li>
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</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/analytics/its-official-google-analytics-is-unreliable-51/feed</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Rooting out invalid traffic using Analytics</title>
		<link>http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20#comments</comments>
		<pubDate>Tue, 21 Aug 2007 23:46:58 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20</guid>
		<description><![CDATA[TweetIf you are using site-targeted campaigns with AdWords it&#8217;s very easy to root out invalid traffic depending on your goals. If for example you need many pageviews, have a look at your AdWords analysis in Google Analytics or any other analytics software you are using and check how many pageviews an advertiser is bringing on [...]


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<li><a href='http://blog.social-media.co.uk/news/google-analytics-in-major-revamp-6' rel='bookmark' title='Permanent Link: Google Analytics in major revamp'>Google Analytics in major revamp</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO vs PPC traffic in Google Analytics</title>
		<link>http://blog.social-media.co.uk/analytics/cant-get-seo-vs-ppc-traffic-in-google-analytics-7</link>
		<comments>http://blog.social-media.co.uk/analytics/cant-get-seo-vs-ppc-traffic-in-google-analytics-7#comments</comments>
		<pubDate>Fri, 11 May 2007 13:20:36 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/analytics-cant-get-seo-vs-ppc-traffic-in-google-analytics-7</guid>
		<description><![CDATA[TweetIf you are using AdWords but can&#8217;t see the SEO vs PPC traffic go to your AdWords campaign &#8216;My Account&#8217; tab, click on &#8216;Account Preferences&#8217; and then enable &#8216;Auto tagging&#8217; under &#8216;Tracking&#8217;. A problem is that, for some reason, you will still get PPC keyword data attributed to your &#8216;organic&#8217; traffic. This seems to be [...]


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</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/analytics/cant-get-seo-vs-ppc-traffic-in-google-analytics-7/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics in major revamp</title>
		<link>http://blog.social-media.co.uk/news/google-analytics-in-major-revamp-6</link>
		<comments>http://blog.social-media.co.uk/news/google-analytics-in-major-revamp-6#comments</comments>
		<pubDate>Wed, 09 May 2007 15:05:25 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/news-google-analytics-in-major-revamp-6</guid>
		<description><![CDATA[TweetWithout any warning Google has released a brand new interface for Google Analytics. It is evident that the new release is not focusing on adding extra features but concentrates in displaying the same information in a new light. At start, the interface takes some getting used to as the Analytics team has really shaken things [...]


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</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/news/google-analytics-in-major-revamp-6/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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