Sephora is a large beauty retailer in fragrance, cosmetics and facial skin care products. The company is not so well known in all parts of the world but has a very strong presence in France, Canada, Italy and Spain as well as a noticeable presence in the United States, Greece, Poland and China.

For a company this size imagine how surprised I was Read more

Many business people and especially SME’s are very surprised when consultants suggest the setting up of a blog. Retailers seem to be more shocked by this new-found craze, as they call it. They cannot understand why people would read them and are completely lost as to what to write. Which is understandable as we are not all born writers.

The main problem however is the lack of understanding of the core dynamics of the web. Read more