Social Media blog

In the day and age of internet metrics, it is becoming increasingly difficult to discard any spend for sales, with a proven conversion rate, calculated margin etc.
And whilst the internet is cementing itself as a fully accountable and measurable medium, advertisers still struggle to calculate the effect of offline campaigns.

Given the current economic crisis, it still makes total sense to throw the budget in search, where you know exactly how much you will get back. Read more

The web evolves and changes very rapidly. A change in which people have been resistant to is the change from www to non-www domain names such as http://www.example.com to http://example.com. In both situations you have a redirection from the one to other to guarantee seamless use.

However cutting off the www element you save time and money. You don’t have to SAY www anymore. You can just say that ‘my site is example.com’. Saves time, and no, I am not going to say time is money. Not yet anyway.

Cutting off the www also means it is faster to type (in Firefox, the retro IE still does not support this) but most importantly easier to memorise and remember. Hence more money.

If there is any reason you think you should keep www, I would very much like to hear it.