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Social Media Ltd has released it’s company iPhone application on the App Store and iTunes platform. The target audience are business owners that would like useful tools to measure the effectiveness of their campaigns as well as up to date industry information. In its current form the application offers a Pay Per Click Traffic calculator, online marketing informational pages, industry news, company information, contact details and access to the company’s Twitter feed.

Additional features for business owners including a Return on Investment calculator and other marketing tools are to be added in future releases of the app.

This release is a mark of things to come from Social Media Ltd, which is already preparing a second company-owned application, this time for internet enthusiasts globally as well as marketing agencies and business owners. The second application is likely to have a free alongside the paid version.

Visit the iTunes website to download the app.

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Smartphones and new devices such the iPad are transforming the way we access the internet on the go. The frequent recreational and professional use of many now turns to everyday practical solutions such as GPS Navigation, location based social networking (FourSquare), Google Maps, weather, news, plus many more. The time we are connected to the internet is constantly increasing.

Wi-fi connectivity, 3g and evolving technologies will ensure greater speed on the go, making it even easier to utilise. Access to all this information whilst we are out and about, will influence all of our life’s aspects such as getting a cab, going out, eating out, shopping, socialising, travelling and dating.

It seems that as use increases and mobile internet traffic grows, businesses need to add this new medium in their list of digital marketing channels to reap benefits and explore new opportunities. But what are the available options?

1. Prepare a strategy
2. Build a mobile website
3. Launch a mobile application
4. Explore mobile advertising channels
5. Speak to an agency or consultant for more options

Building a mobile website has to be core part of a strategy as devices offer smaller screens that can fit much less information than a conventional website. Offering a mobile application will enhance the presence but also introduce new functionality for accessing your product or service.

More on mobile advertising on our website.

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