Pay per click seems to have significantly changed in the last couple of weeks. If you perform a search for “service” + “location” e.g. “car hire London” and then after a couple of different combinations go back to a generic search such as “service” e.g. “van hire” you will see that the location entered before sticks with you. Works better with specific locations (rather than generic London) so you can have fun drilling down.

Of course this means that Google has made major advancements in the way it is targeting ads to consumers, by second guessing Read more

Social networking or rather socialising site Facebook is going to be encouraging users to make their profiles available in search engines. This is a no-brainer move for Facebook to get a lot more exposure in organic search listings and increase it’s traffic.

However information appearing on Facebook is in many ways a lot more sensitive and personal than on sites such as LinkedIn used to expose one’s resume and build professional connections. So if you don’t want competitors or future employers to be able to easily find you and your friends on Google or other search engines then you need to adjust your privacy settings. Go to Read more

News that Facebook use is spiralling out of control in the UK is of no surprise. It’s also fairly understandable that over 50% of UK employers banned Facebook in the office. So far so expected.

It is nonsensical however to hear that Siemens is leading a corporate relations plan for it’s 6,430 employees on Facebook, not only encouraging them to use the site but also linking Facebook with corporate and staff blogs. They must be insane, right?

Unless Siemens realised that a company’s employees are it’s best marketing ambassadors (as the old marketing saying goes) and giving them the right to use Facebook will boost the company brand image and spread it like a virus. Clever forward thinking or what?
They must be laughing.

With Facebook opening it’s doors to widget development there is one more reason to think of the widget war. The number of websites using widgets and the amount of users interacting with them is increasing rapidly. Companies are already gearing up to enter the social networking space with widgets leading to their products and services. However widgets are never a guaranteed success and even if so, difficult to prove their return for investment. Read more

Looking at the funny side of this is not easy, because there isn’t one. The technology powering video uploads for Hi5, Bebo and Dogster does not support Windows Vista. I am by no means an advocate of Bill Gate’s evil monster Microsoft but common sense says that most of the new PC’s will be shipping with Vista. Which also means that Vista users cannot upload any videos to their favourite networks currently.

If this is not a major disaster fro VideoEgg don’t know what is!

Without any warning Google has released a brand new interface for Google Analytics. It is evident that the new release is not focusing on adding extra features but concentrates in displaying the same information in a new light.

At start, the interface takes some getting used to as the Analytics team has really shaken things up. There is more information per screen and the graphical representation takes centre stage. When looking at the keywords report for example you see a graph but also visits, average time on site, bounce rate etc. This helps you to focus on the bigger picture whilst looking at the detail. Read more

LinkedIn, the business networking website has reached 10 million users in April of 2007. This is not only significant for its effect on the business and recruitment communities but also as another driving force in social media. Networking has never been easier online and LinkedIn safeguards against abuse make it a clean environment to meet genuine professionals at the top of their trade.

LinedIn is another internet success story and it is likely to be bought soon for yet another astronomic amount from one of the giants. The question is how much?

We have just soft-launched the Social Media website. There are still some parts missing but we are working around the clock for the final release. For the techno-freaks the website is build in PHP and running on Apache server. The design is heavily based on CSS, keeping the HTML clean and tidy.

We are always looking for feedback on the look and feel so if you think that something could be better please drop us a line.

Thanks and welcome