Internet marketing works across many industries but it is particularly successful for health care sites, including doctors practices, cosmetic surgery centres, beauty treatments and many more. The reason is simple, when there is demand, there is a market.

If you belong to the sector and have not had any success yet, you need to ask yourself:

1. Am I covering the right marketing channels?
2. Do I have internal knowledge or proven third party expertise?
3. Do I know my company and my service?
4. Have I placed myself in the correct competitive environment?
5. Do I have the right tools in place to track results & return of investment?

More often than not, many of these questions remain unanswered and too many times, it is not clear if a campaign is profitable, successful or optimised. The Health Care sector has its own rules and sensitivities, so running a campaign requires knowledge and market insight. Social Media has a range of marketing services for healthcare companies. Our in-depth industry knowledge gives us an advantage over competition.

With Google services expanding I thought it would be a useful insight to list keywords that Google dominates with number 1 positions, both SEO and PPC  in it’s own results (for maximum impact try to read only the blue keywords first):

SEO

1. Google Search – Search
2. Google Docs – Documents, Document, Docs, Doc
3. Webmaster Central – Webmasters, Webmaster
4. Google Analytics – Analytic, Analytics
5. Google Maps – Map, Maps
6. Gooogle Images – Images, Image
7. Google Finance – Finance
8. Blogger – Blogs, Blog
9. Google Translate – Translate, Translation
10. Google Videos – Videos, Video, Vid
11. Google Sites – Sites
12. Google Groups – Group, Groups
13. Google Alerts – Alerts, Alert
    
14. Google Earth – Earth
15. Google Code – Code
16. Google Labs – Lab, Labs
17. Google Desktop – Desktop, Desktop Download
18. Google Talk – Talk
19. Google Trends – Trends

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For small and medium-size businesses that are dependent on their telephone activity to generate revenue there are no excuses for not tracking the calls. When you engage in online marketing through various channels such as SEO, PPC and social media you need to be able to identify your income source.

Social Media Ltd is proud to introduce call tracking services focused on SEO & PPC campaigns. Stop losing track of your sales once the consumer picks up the phone, and use simple software that measures in detail where the call came from, if it was answered and how long it lasted for. Other features include sales and lead tracking as well as call recording, a powerful training tool for those in call centers. You can see the locations of the callers, their telephone number and how many times they called.

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This is a video about AdSense ads bringing SPAM on the web to fund the fight against SPAM. Can you spot the oxymoron?

I have just received a notification to a Google Webinar in full Dutch. Although I pride myself in speaking 4 languages, Dutch is not amongst them. This is not a dig at Google AdWords, we all get it wrong guys. It is simply a shout out to every search and email marketeer, who has messed up big time, somewhere along his professional career and felt like hiding under the table. Come out friend, you are not alone.
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As with most things in online marketing the key to success comes from attention to detail, relevance, analysis and ROI interpretation in a blend of site analytics and PPC tracking.

This is all complex stuff but it has a direct impact on revenue. To do it in-house is fine as long as you have 30-40k for a great PPC manager. If not, you can get away with 15% commission on your total spend with set targets and a growth in your business with an agency that has the expertise of setting up and running a healthy PPC return for your business. Read more

It is a little comical that MSN adCenter fails to rank in position number 1 for the term MSN adCenter.
Maybe it goes to show… Read more

It is indeed a very time-consuming process to open up a master account in Google. What is more frustrating is the need to create additional Google accounts and then some more.
I ran out of emails doing that. Should it not be a little easier for agencies to create something like that, even if they are not running on massive budgets.

The (late) email reply I got from Google was firstly explaining a massive demand and delays in getting back to you. Surely if the product (and AdWords is a world class product, not so a service) is so popular and therefore increases revenue why not put a little more money into the interface and the staff around it?
You might want to keep things scalable in an internet business. Google is just that, no longer.

Customer services please!

Pay per click seems to have significantly changed in the last couple of weeks. If you perform a search for “service” + “location” e.g. “car hire London” and then after a couple of different combinations go back to a generic search such as “service” e.g. “van hire” you will see that the location entered before sticks with you. Works better with specific locations (rather than generic London) so you can have fun drilling down.

Of course this means that Google has made major advancements in the way it is targeting ads to consumers, by second guessing Read more

If you are using site-targeted campaigns with AdWords it’s very easy to root out invalid traffic depending on your goals. If for example you need many pageviews, have a look at your AdWords analysis in Google Analytics or any other analytics software you are using and check how many pageviews an advertiser is bringing on average. If your target is 3 PVs per user and a site is only generating 1.2 PVs then you know that the traffic you get is not really qualified.
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