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	<title>social media blog &#187; Pay Per Click</title>
	<atom:link href="http://blog.social-media.co.uk/category/pay-per-click/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.social-media.co.uk</link>
	<description>Discussions about social networks, search engines and user driven media</description>
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		<title>Online marketing for Health Care</title>
		<link>http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221</link>
		<comments>http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221#comments</comments>
		<pubDate>Mon, 14 Jun 2010 10:14:49 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=221</guid>
		<description><![CDATA[Internet marketing works across many industries but it is particularly successful for health care sites, including doctors practices, cosmetic surgery centres, beauty treatments and many more. The reason is simple, when there is demand, there is a market.
If you belong to the sector and have not had any success yet, you need to ask yourself:

Am [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/social-media/social-marketing-and-roi-184' rel='bookmark' title='Permanent Link: Social marketing and ROI'>Social marketing and ROI</a></li>
<li><a href='http://blog.social-media.co.uk/seo/seo-for-travel-or-travel-seo-140' rel='bookmark' title='Permanent Link: SEO for Travel or Travel SEO?'>SEO for Travel or Travel SEO?</a></li>
<li><a href='http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197' rel='bookmark' title='Permanent Link: Telephone sales &#8211; SEO &#038; PPC Call tracking'>Telephone sales &#8211; SEO &#038; PPC Call tracking</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s own No1 generic rankings in Google Search</title>
		<link>http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203</link>
		<comments>http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:01:53 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=203</guid>
		<description><![CDATA[With Google services expanding I thought it would be a useful insight to list keywords that Google dominates with number 1 positions, both SEO and PPC  in it&#8217;s own results (for maximum impact try to read only the blue keywords first):
SEO

Google Search &#8211; Search
Google Docs &#8211; Documents, Document, Docs, Doc
Webmaster Central &#8211; Webmasters, Webmaster
Google Analytics [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/seo/google-introduces-social-media-in-its-core-search-33' rel='bookmark' title='Permanent Link: Google introduces social media in it&#8217;s core search'>Google introduces social media in it&#8217;s core search</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34' rel='bookmark' title='Permanent Link: Battling with AdWords &#8211; the world of Google'>Battling with AdWords &#8211; the world of Google</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48' rel='bookmark' title='Permanent Link: Google Adwords Dutch it again'>Google Adwords Dutch it again</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Telephone sales &#8211; SEO &amp; PPC Call tracking</title>
		<link>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197</link>
		<comments>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197#comments</comments>
		<pubDate>Fri, 18 Dec 2009 11:56:05 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Call tracking]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=197</guid>
		<description><![CDATA[For small and medium-size businesses that are dependent on their telephone activity to generate revenue there are no excuses for not tracking the calls. When you engage in online marketing through various channels such as SEO, PPC and social media you need to be able to identify your income source.
Social Media Ltd is proud to [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210' rel='bookmark' title='Permanent Link: Transforming your business through tracking phone sales'>Transforming your business through tracking phone sales</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/ppc-traffic-tracking-tool-by-keytrail-17' rel='bookmark' title='Permanent Link: PPC traffic tracking tool by KeyTrail'>PPC traffic tracking tool by KeyTrail</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20' rel='bookmark' title='Permanent Link: Rooting out invalid traffic using Analytics'>Rooting out invalid traffic using Analytics</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>SPAM revenue fighting SPAM</title>
		<link>http://blog.social-media.co.uk/pay-per-click/spam-revenue-fighting-spam-89</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/spam-revenue-fighting-spam-89#comments</comments>
		<pubDate>Mon, 06 Apr 2009 10:30:00 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Internet Evangelism]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=89</guid>
		<description><![CDATA[This is a video about AdSense ads bringing SPAM on the web to fund the fight against SPAM. Can you spot the oxymoron?



Related posts:Target sites with Google AdWords
Rooting out invalid traffic using Analytics



Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/pay-per-click/target-sites-with-google-adwords-14' rel='bookmark' title='Permanent Link: Target sites with Google AdWords'>Target sites with Google AdWords</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20' rel='bookmark' title='Permanent Link: Rooting out invalid traffic using Analytics'>Rooting out invalid traffic using Analytics</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/spam-revenue-fighting-spam-89/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords Dutch it again</title>
		<link>http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48#comments</comments>
		<pubDate>Tue, 01 Jul 2008 15:52:30 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=48</guid>
		<description><![CDATA[I have just received a notification to a Google Webinar in full Dutch. Although I pride myself in speaking 4 languages, Dutch is not amongst them. This is not a dig at Google AdWords, we all get it wrong guys. It is simply a shout out to every search and email marketeer, who has messed [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34' rel='bookmark' title='Permanent Link: Battling with AdWords &#8211; the world of Google'>Battling with AdWords &#8211; the world of Google</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/target-sites-with-google-adwords-14' rel='bookmark' title='Permanent Link: Target sites with Google AdWords'>Target sites with Google AdWords</a></li>
<li><a href='http://blog.social-media.co.uk/news/facebook-profiles-in-the-google-index-25' rel='bookmark' title='Permanent Link: Facebook profiles in the Google index'>Facebook profiles in the Google index</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What a good PPC campaign does to your business</title>
		<link>http://blog.social-media.co.uk/pay-per-click/what-a-good-ppc-campaign-does-to-your-business-45</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/what-a-good-ppc-campaign-does-to-your-business-45#comments</comments>
		<pubDate>Sun, 11 May 2008 22:55:34 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=45</guid>
		<description><![CDATA[As with most things in online marketing the key to success comes from attention to detail, relevance, analysis and ROI interpretation in a blend of site analytics and PPC tracking.
This is all complex stuff but it has a direct impact on revenue. To do it in-house is fine as long as you have 30-40k for [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221' rel='bookmark' title='Permanent Link: Online marketing for Health Care'>Online marketing for Health Care</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34' rel='bookmark' title='Permanent Link: Battling with AdWords &#8211; the world of Google'>Battling with AdWords &#8211; the world of Google</a></li>
<li><a href='http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197' rel='bookmark' title='Permanent Link: Telephone sales &#8211; SEO &#038; PPC Call tracking'>Telephone sales &#8211; SEO &#038; PPC Call tracking</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/what-a-good-ppc-campaign-does-to-your-business-45/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MSN adCenter not on No1 spot on its own search engine</title>
		<link>http://blog.social-media.co.uk/seo/msn-adcenter-not-on-no1-spot-on-its-own-search-engine-43</link>
		<comments>http://blog.social-media.co.uk/seo/msn-adcenter-not-on-no1-spot-on-its-own-search-engine-43#comments</comments>
		<pubDate>Wed, 13 Feb 2008 20:15:23 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/seo/msn-adcenter-not-on-no1-spot-on-its-own-search-engine-43</guid>
		<description><![CDATA[It is a little comical that MSN adCenter fails to rank in position number 1 for the term MSN adCenter.
Maybe it goes to show&#8230; &#8230;the state of the search engine when it comes to page scoring and SEO. 
However despite the little traffic it currently generates MSN search pay per click is converting better and [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/seo/google-introduces-social-media-in-its-core-search-33' rel='bookmark' title='Permanent Link: Google introduces social media in it&#8217;s core search'>Google introduces social media in it&#8217;s core search</a></li>
<li><a href='http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203' rel='bookmark' title='Permanent Link: Google&#8217;s own No1 generic rankings in Google Search'>Google&#8217;s own No1 generic rankings in Google Search</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48' rel='bookmark' title='Permanent Link: Google Adwords Dutch it again'>Google Adwords Dutch it again</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/msn-adcenter-not-on-no1-spot-on-its-own-search-engine-43/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Battling with AdWords &#8211; the world of Google</title>
		<link>http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34#comments</comments>
		<pubDate>Wed, 05 Dec 2007 15:27:20 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34</guid>
		<description><![CDATA[It is indeed a very time-consuming process to open up a master account in Google. What is more frustrating is the need to create additional Google accounts and then some more.
I ran out of emails doing that. Should it not be a little easier for agencies to create something like that, even if they are [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48' rel='bookmark' title='Permanent Link: Google Adwords Dutch it again'>Google Adwords Dutch it again</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/target-sites-with-google-adwords-14' rel='bookmark' title='Permanent Link: Target sites with Google AdWords'>Target sites with Google AdWords</a></li>
<li><a href='http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203' rel='bookmark' title='Permanent Link: Google&#8217;s own No1 generic rankings in Google Search'>Google&#8217;s own No1 generic rankings in Google Search</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behavioral PPC experiments from Google</title>
		<link>http://blog.social-media.co.uk/pay-per-click/behavioural-targeting-ppc-experiments-from-google-26</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/behavioural-targeting-ppc-experiments-from-google-26#comments</comments>
		<pubDate>Thu, 27 Sep 2007 09:39:43 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/pay-per-click/behavioural-targeting-ppc-experiments-from-google-26</guid>
		<description><![CDATA[Pay per click seems to have significantly changed in the last couple of weeks. If you perform a search for &#8220;service&#8221; + &#8220;location&#8221; e.g. &#8220;car hire London&#8221; and then after a couple of different combinations go back to a generic search such as &#8220;service&#8221; e.g. &#8220;van hire&#8221; you will see that the location entered before [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203' rel='bookmark' title='Permanent Link: Google&#8217;s own No1 generic rankings in Google Search'>Google&#8217;s own No1 generic rankings in Google Search</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48' rel='bookmark' title='Permanent Link: Google Adwords Dutch it again'>Google Adwords Dutch it again</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34' rel='bookmark' title='Permanent Link: Battling with AdWords &#8211; the world of Google'>Battling with AdWords &#8211; the world of Google</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/behavioural-targeting-ppc-experiments-from-google-26/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rooting out invalid traffic using Analytics</title>
		<link>http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20</link>
		<comments>http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20#comments</comments>
		<pubDate>Tue, 21 Aug 2007 23:46:58 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20</guid>
		<description><![CDATA[If you are using site-targeted campaigns with AdWords it&#8217;s very easy to root out invalid traffic depending on your goals. If for example you need many pageviews, have a look at your AdWords analysis in Google Analytics or any other analytics software you are using and check how many pageviews an advertiser is bringing on [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/analytics/cant-get-seo-vs-ppc-traffic-in-google-analytics-7' rel='bookmark' title='Permanent Link: SEO vs PPC traffic in Google Analytics'>SEO vs PPC traffic in Google Analytics</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/target-sites-with-google-adwords-14' rel='bookmark' title='Permanent Link: Target sites with Google AdWords'>Target sites with Google AdWords</a></li>
<li><a href='http://blog.social-media.co.uk/analytics/its-official-google-analytics-is-unreliable-51' rel='bookmark' title='Permanent Link: It&#8217;s official: Google Analytics is unreliable'>It&#8217;s official: Google Analytics is unreliable</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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