Social Media blog

Travel networking site WAYN has come a long way since it’s beginning. Some of it’s unparalleled features such as “My Neighbourhood”, “Trips” and “Plan a trip” are the cutting edge elements in terms of site technology. Although there is actually the full potential to bring people together through the site, something is making it a little difficult to visualise the end result.

The problem is with Read more

The UK has been recently signalling a sharp drop in interest for social app Facebook. UK users have been using it less often as many people witnessed their interest dropping sharply once they have added all their friends and interacted with them for 4-6 months.
Not an official study but a feeling widespread, evident if you talk to people about Facebook.

The news that personal Facebook user data was to be used by advertisers did not come lightly to Europeans. Our US counterparts might be less concerned, Read more

An opportunity not to be missed from StumbleUpon for advertisers is now available. The social networking site (now owned by Microsoft) is offering clicks for just $0.05, beating Google, Yahoo and most other pay per click offerings in the market.
StumbleUpon traffic is highly qualified as members are obsessed about discovering great websites and referring their friends, family and other users to them.

This is a unique opportunity and you could not guess how long it will stay at this price level.

Trade reports show spending on social media very low compared to other forms of online marketing. Whilst exposure is currently very affordable compared to PPC or display marketeers seem bewildered from the space and 33% prefer to devote budgets to search engine optimisation.
Read more

The professional networking site LinkedIn has launched profile pictures functionality for members. There is a huge division over the websites decision all over the web.

The main pro argument is that faces are often easier to remember than names. In particular for people with the same name.
The other side claims that this Facebook-style move will detract attention from professional experience and someone’s work and bring prominence to their appearance. Read more

Likeness is a very popular app in Facebook and key in the effort to turn Facebook into a dating service. The Likeness application has now developed an UNRATED version. However listen to this. The first quiz:

List crimes you are MOST likely to commit first:

• buy drugs
• drive drunk

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Social networking or rather socialising site Facebook is going to be encouraging users to make their profiles available in search engines. This is a no-brainer move for Facebook to get a lot more exposure in organic search listings and increase it’s traffic.

However information appearing on Facebook is in many ways a lot more sensitive and personal than on sites such as LinkedIn used to expose one’s resume and build professional connections. So if you don’t want competitors or future employers to be able to easily find you and your friends on Google or other search engines then you need to adjust your privacy settings. Go to Read more

I have had two Firefox crashes yesterday when trying to create new albums in Facebook using Firefox. The Internet Explorer 7 browser requires ActiveX installation but then works fine. However I hate IE so dear Facebook please sort this out asap.

Anyone else had this?

News that Facebook use is spiralling out of control in the UK is of no surprise. It’s also fairly understandable that over 50% of UK employers banned Facebook in the office. So far so expected.

It is nonsensical however to hear that Siemens is leading a corporate relations plan for it’s 6,430 employees on Facebook, not only encouraging them to use the site but also linking Facebook with corporate and staff blogs. They must be insane, right?

Unless Siemens realised that a company’s employees are it’s best marketing ambassadors (as the old marketing saying goes) and giving them the right to use Facebook will boost the company brand image and spread it like a virus. Clever forward thinking or what?
They must be laughing.

With Facebook opening it’s doors to widget development there is one more reason to think of the widget war. The number of websites using widgets and the amount of users interacting with them is increasing rapidly. Companies are already gearing up to enter the social networking space with widgets leading to their products and services. However widgets are never a guaranteed success and even if so, difficult to prove their return for investment. Read more