YouTube has become the UK’s most popular site. The levels of engagement, pageviews and sense of community are growing by the day. Yet despite the video sharing site’s popularity with the public most companies are still hesitant to advertise. Why, you would ask? Still a mystery. Read more

Social news network Digg has got the blogsphere buzzing – and not with joy – after news of the latest release, the DiggBar. Using technology that presents other sites under a frame, means that users never leave Digg but browse within it. It is a way to steal content as many publishers see it.

This method became fashionable a few years back until even the worst spammers realised navigation was so bad, users could not stand it. So why would a respected social media news site take this approach? Read more

The age group of 35+ grew in Facebook 23% in February of 2009 compared to last year. This means that older and more significant incomes are accessible to advertisers. We recently launched content on this specific service which is becoming more relevant for a number of businesses.

Currently 18-34 year olds dominate Facebook with 53%, but this also means that there is at least another 40% of users at the ages of 35+. Read more

LinkedIn is a great place for B2B activity and business networking and Social Media Ltd is building up it’s presence on the network with a company profile, a group as well as advertising to industry professionals. This network is highly recommended for any companies in the B2B sector. Ask us and we can help.

Find our company profile and business group on LinkedIn:

LinkedIn Company Profile

LinkedIn Social Media Group

To find out more about how to start advertising on LinkedIn.

In case you are too, hooked to the micro-blogging service of Twitter you can now find us posting our findings and thoughts on social media and online marketing on a regular basis. No, this is not the type of ‘going for lunch’, ‘back at the office’ twitter posting. We are going to be sharing facts, thoughts and experiences of results driven direct marketing campaigns on the web, as well as more specific items about social media and search engines.

Follow us
http://twitter.com/social_media_uk

Check out our new Twitter marketing services page.

The popular business network LinkedIn has opened it’s doors for UK advertising. This exciting development is followed by another major announcement as ads are now also available on a Pay Per Click format.

Social Media Ltd has been running successful campaigns on LinkedIn in the US for over 6 months and we invite UK companies to contact us to find out about the new opportunities and targeting capabilities.

The popularity of social media means that marketing to networking sites is a must and can add considerable value to your business expansion efforts in an affordable price. Very important, if you think that business development is getting particularly difficult as the recession reaches it’s climax.

Surprising news from Nielsen, with recent research showing that people prefer to use their social media inbox, profile and tweeter messages to communicate and interact. Difficult to think that shifting through endless spam, which none email provider has eliminated, is more fun than posting pictures on Flickr and profile updates on Facebook or Twitter.

It should not be surprising then that the mood shifts to a more ‘protected’ environment, where spam is less spread. A cleaner and more fun space, social media networking.

With that, marketing should follow. Social media is a central meeting place, a square, where billboards are projected whilst people consume thoughts, ideas, products and services.

Word of mouth and viral marketing take a different meaning and new networks are empowered in months. Trends spead lightining fast. Can you keep up?

Comscore has released devastating news for companies ignoring the social media space as a marketing medium, when almost half of Europe is signed up to at least one social network of their choice. Even if that figure is slightly exaggerated one quarter of the market is socialising online with active accounts and significant amount of time spent using the networks. This is so significant that it could change the face of marketing for ever. Read more

Facebook is great for marketing products and services through its paid advertising platform. It becomes a lot more complicated though, when you are trying to promote a group.

Normally company members would be the first to join and participate in the group. There are however some difficulties:

• Privacy concerns

Employees are increasingly concerned that employers are using data they can find on Facebook against them in the workplace. This could be because of friends, groups they belong to and obviously photos of going out the night before that are used as part of new tactics at work.

• Facebook blocked in offices

Difficult to get your employees to join a Facebook group when you seem to have banned it in the office. So what can you do? Do you lift the ban or ask people to do it at home? Read more

The largest business network in the world, LinkedIn has launched a service where you can register your company to be featured in the new LinkedIn company directory.

You can give information such as industry, location, number of employees, revenue etc. as well as set subsidiaries.

LinkedIn is becoming the central tool for professionals and business to interact and is bringing a revolution in networking, brand building as well as recruiting opportunities. Not everything is great about LinkedIn but as trust builds in the site the business activity booms.
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