The largest business network in the world, LinkedIn has launched a service where you can register your company to be featured in the new LinkedIn company directory.

You can give information such as industry, location, number of employees, revenue etc. as well as set subsidiaries.

LinkedIn is becoming the central tool for professionals and business to interact and is bringing a revolution in networking, brand building as well as recruiting opportunities. Not everything is great about LinkedIn but as trust builds in the site the business activity booms.
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We highlighted the advanced targeting capabilities of social media platforms in an earlier post. These new platforms have great but limited features when it comes to billing and invoicing.

Facebook in particular has got it all wrong. Instead of making it easy for small companies to advertise, Facebook offer a single payment option of daily billing!

Anyone who has ever run a business or accounts will know that daily billing is a logistical nightmare. Can you imagine having to record 30 transactions per month from a single source? And how about having these monies deducted daily from the company credit card? Read more

The new emerging social media platforms enabling socialising, networking, business making and pure interactive entairtainment are offering new opportunities to advertisers.

Even by Google standards it is very difficult to imagine a world where you target accurately by profession, age, position, sex and marital status! Simply imagine the possibilities for a niche marketing campaign. Read more

Travel networking site WAYN has come a long way since it’s beginning. Some of it’s unparalleled features such as “My Neighbourhood”, “Trips” and “Plan a trip” are the cutting edge elements in terms of site technology. Although there is actually the full potential to bring people together through the site, something is making it a little difficult to visualise the end result.

The problem is with Read more

The UK has been recently signalling a sharp drop in interest for social app Facebook. UK users have been using it less often as many people witnessed their interest dropping sharply once they have added all their friends and interacted with them for 4-6 months.
Not an official study but a feeling widespread, evident if you talk to people about Facebook.

The news that personal Facebook user data was to be used by advertisers did not come lightly to Europeans. Our US counterparts might be less concerned, Read more

An opportunity not to be missed from StumbleUpon for advertisers is now available. The social networking site (now owned by Microsoft) is offering clicks for just $0.05, beating Google, Yahoo and most other pay per click offerings in the market.
StumbleUpon traffic is highly qualified as members are obsessed about discovering great websites and referring their friends, family and other users to them.

This is a unique opportunity and you could not guess how long it will stay at this price level.

Trade reports show spending on social media very low compared to other forms of online marketing. Whilst exposure is currently very affordable compared to PPC or display marketeers seem bewildered from the space and 33% prefer to devote budgets to search engine optimisation.
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The professional networking site LinkedIn has launched profile pictures functionality for members. There is a huge division over the websites decision all over the web.

The main pro argument is that faces are often easier to remember than names. In particular for people with the same name.
The other side claims that this Facebook-style move will detract attention from professional experience and someone’s work and bring prominence to their appearance. Read more

Likeness is a very popular app in Facebook and key in the effort to turn Facebook into a dating service. The Likeness application has now developed an UNRATED version. However listen to this. The first quiz:

List crimes you are MOST likely to commit first:

• buy drugs
• drive drunk

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Social networking or rather socialising site Facebook is going to be encouraging users to make their profiles available in search engines. This is a no-brainer move for Facebook to get a lot more exposure in organic search listings and increase it’s traffic.

However information appearing on Facebook is in many ways a lot more sensitive and personal than on sites such as LinkedIn used to expose one’s resume and build professional connections. So if you don’t want competitors or future employers to be able to easily find you and your friends on Google or other search engines then you need to adjust your privacy settings. Go to Read more