Social Media blog

The web evolves and changes very rapidly. A change in which people have been resistant to is the change from www to non-www domain names such as http://www.example.com to http://example.com. In both situations you have a redirection from the one to other to guarantee seamless use.

However cutting off the www element you save time and money. You don’t have to SAY www anymore. You can just say that ‘my site is example.com’. Saves time, and no, I am not going to say time is money. Not yet anyway.

Cutting off the www also means it is faster to type (in Firefox, the retro IE still does not support this) but most importantly easier to memorise and remember. Hence more money.

If there is any reason you think you should keep www, I would very much like to hear it.

As with most things in online marketing the key to success comes from attention to detail, relevance, analysis and ROI interpretation in a blend of site analytics and PPC tracking.

This is all complex stuff but it has a direct impact on revenue. To do it in-house is fine as long as you have 30-40k for a great PPC manager. If not, you can get away with 15% commission on your total spend with set targets and a growth in your business with an agency that has the expertise of setting up and running a healthy PPC return for your business. Read more