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	<title>social media blog</title>
	<atom:link href="http://blog.social-media.co.uk/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.social-media.co.uk</link>
	<description>Discussions about social networks, search engines and user driven media</description>
	<lastBuildDate>Thu, 05 Aug 2010 10:12:29 +0000</lastBuildDate>
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		<title>A simple guide to mobile marketing</title>
		<link>http://blog.social-media.co.uk/mobile-marketing/a-simple-guide-to-mobile-marketing-225</link>
		<comments>http://blog.social-media.co.uk/mobile-marketing/a-simple-guide-to-mobile-marketing-225#comments</comments>
		<pubDate>Thu, 05 Aug 2010 10:12:29 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=225</guid>
		<description><![CDATA[Smartphones and new devices such the iPad are transforming the way we access the internet on the go. The frequent recreational and professional use of many now turns to everyday practical solutions such as GPS Navigation, location based social networking (FourSquare), Google Maps, weather, news, plus many more. The time we are connected to the [...]


No related posts.]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/mobile-marketing/a-simple-guide-to-mobile-marketing-225/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Online marketing for Health Care</title>
		<link>http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221</link>
		<comments>http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221#comments</comments>
		<pubDate>Mon, 14 Jun 2010 10:14:49 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=221</guid>
		<description><![CDATA[Internet marketing works across many industries but it is particularly successful for health care sites, including doctors practices, cosmetic surgery centres, beauty treatments and many more. The reason is simple, when there is demand, there is a market.
If you belong to the sector and have not had any success yet, you need to ask yourself:

Am [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/social-media/social-marketing-and-roi-184' rel='bookmark' title='Permanent Link: Social marketing and ROI'>Social marketing and ROI</a></li>
<li><a href='http://blog.social-media.co.uk/seo/seo-for-travel-or-travel-seo-140' rel='bookmark' title='Permanent Link: SEO for Travel or Travel SEO?'>SEO for Travel or Travel SEO?</a></li>
<li><a href='http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197' rel='bookmark' title='Permanent Link: Telephone sales &#8211; SEO &#038; PPC Call tracking'>Telephone sales &#8211; SEO &#038; PPC Call tracking</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Transforming your business through tracking phone sales</title>
		<link>http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210</link>
		<comments>http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:26:37 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Call tracking]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=210</guid>
		<description><![CDATA[It has been over 3 months since we introduced call tracking and the response from the campaign implementation for clients is phenomenal. We have managed to boost profits from 15%-45% by eliminating non-converting campaigns and throwing the budget to profitable ones. Simples. 
An additional benefit is that we no longer need to ask for feedback continuously as [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197' rel='bookmark' title='Permanent Link: Telephone sales &#8211; SEO &#038; PPC Call tracking'>Telephone sales &#8211; SEO &#038; PPC Call tracking</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Profiles &amp; Sites</title>
		<link>http://blog.social-media.co.uk/social-media/social-media-profiles-sites-205</link>
		<comments>http://blog.social-media.co.uk/social-media/social-media-profiles-sites-205#comments</comments>
		<pubDate>Wed, 03 Feb 2010 11:48:02 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=205</guid>
		<description><![CDATA[Thought of posting some of my social media profiles and new personal website (under construction):
spoke.com/profiles/Kostas_Alekoglu
stumbleupon.com/stumbler/socialman/
digg.com/users/socialman
viadeo.com/en/profile/kostas.alekoglu


Related posts:Facebook profiles in the Google index
LinkedIn introduces company profiles
Social media one step ahead in targeting



Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/news/facebook-profiles-in-the-google-index-25' rel='bookmark' title='Permanent Link: Facebook profiles in the Google index'>Facebook profiles in the Google index</a></li>
<li><a href='http://blog.social-media.co.uk/social-media/linkedin-introduces-company-profiles-57' rel='bookmark' title='Permanent Link: LinkedIn introduces company profiles'>LinkedIn introduces company profiles</a></li>
<li><a href='http://blog.social-media.co.uk/social-media/social-media-one-step-ahead-in-targeting-53' rel='bookmark' title='Permanent Link: Social media one step ahead in targeting'>Social media one step ahead in targeting</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/social-media/social-media-profiles-sites-205/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s own No1 generic rankings in Google Search</title>
		<link>http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203</link>
		<comments>http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:01:53 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=203</guid>
		<description><![CDATA[With Google services expanding I thought it would be a useful insight to list keywords that Google dominates with number 1 positions, both SEO and PPC  in it&#8217;s own results (for maximum impact try to read only the blue keywords first):
SEO

Google Search &#8211; Search
Google Docs &#8211; Documents, Document, Docs, Doc
Webmaster Central &#8211; Webmasters, Webmaster
Google Analytics [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/seo/google-introduces-social-media-in-its-core-search-33' rel='bookmark' title='Permanent Link: Google introduces social media in it&#8217;s core search'>Google introduces social media in it&#8217;s core search</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/battling-with-adwords-the-endless-world-of-google-accounts-34' rel='bookmark' title='Permanent Link: Battling with AdWords &#8211; the world of Google'>Battling with AdWords &#8211; the world of Google</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/google-adwords-dutch-it-again-48' rel='bookmark' title='Permanent Link: Google Adwords Dutch it again'>Google Adwords Dutch it again</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/googles-own-no1-generic-rankings-in-google-search-203/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Telephone sales &#8211; SEO &amp; PPC Call tracking</title>
		<link>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197</link>
		<comments>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197#comments</comments>
		<pubDate>Fri, 18 Dec 2009 11:56:05 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Call tracking]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=197</guid>
		<description><![CDATA[For small and medium-size businesses that are dependent on their telephone activity to generate revenue there are no excuses for not tracking the calls. When you engage in online marketing through various channels such as SEO, PPC and social media you need to be able to identify your income source.
Social Media Ltd is proud to [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/analytics/call-tracking/transforming-your-business-through-tracking-phone-sales-210' rel='bookmark' title='Permanent Link: Transforming your business through tracking phone sales'>Transforming your business through tracking phone sales</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/ppc-traffic-tracking-tool-by-keytrail-17' rel='bookmark' title='Permanent Link: PPC traffic tracking tool by KeyTrail'>PPC traffic tracking tool by KeyTrail</a></li>
<li><a href='http://blog.social-media.co.uk/pay-per-click/rooting-out-invalid-traffic-using-analytics-20' rel='bookmark' title='Permanent Link: Rooting out invalid traffic using Analytics'>Rooting out invalid traffic using Analytics</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/telephone-sales-seo-ppc-call-tracking-197/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Advanced SEO: The long-term investment</title>
		<link>http://blog.social-media.co.uk/seo/advanced-seo-the-long-term-investment-194</link>
		<comments>http://blog.social-media.co.uk/seo/advanced-seo-the-long-term-investment-194#comments</comments>
		<pubDate>Wed, 23 Sep 2009 13:00:27 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=194</guid>
		<description><![CDATA[There is a growing notion that SEO is a seasonal process, affected by a company&#8217;s sales cycle and that short bursts of activity or heavy investment can yield similar results to that of a PPC or social media campaign. Afraid it is not that simple.
SEO is always a process that is looking to build for [...]


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<li><a href='http://blog.social-media.co.uk/seo/seo-for-travel-or-travel-seo-140' rel='bookmark' title='Permanent Link: SEO for Travel or Travel SEO?'>SEO for Travel or Travel SEO?</a></li>
<li><a href='http://blog.social-media.co.uk/seo/is-britishaairwayscom-spamming-google-37' rel='bookmark' title='Permanent Link: Is BritishAirways.com spamming Google?'>Is BritishAirways.com spamming Google?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/seo/advanced-seo-the-long-term-investment-194/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>5 fundamentals of participation marketing</title>
		<link>http://blog.social-media.co.uk/social-media/5-foundamentals-of-participation-marketing-188</link>
		<comments>http://blog.social-media.co.uk/social-media/5-foundamentals-of-participation-marketing-188#comments</comments>
		<pubDate>Thu, 17 Sep 2009 11:55:55 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=188</guid>
		<description><![CDATA[Social media marketing is a lot more complicated than any other form of online promotion and few companies have recognised this. Partly because it deals with multi-facet areas, such as vertical search (based on algorithms), viral and conversational marketing, content generation and sharing, as well as brand association and reputation management. There is a need [...]


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<li><a href='http://blog.social-media.co.uk/social-media/rethink-your-social-marketing-179' rel='bookmark' title='Permanent Link: Rethink your social marketing'>Rethink your social marketing</a></li>
<li><a href='http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221' rel='bookmark' title='Permanent Link: Online marketing for Health Care'>Online marketing for Health Care</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/social-media/5-foundamentals-of-participation-marketing-188/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Social marketing and ROI</title>
		<link>http://blog.social-media.co.uk/social-media/social-marketing-and-roi-184</link>
		<comments>http://blog.social-media.co.uk/social-media/social-marketing-and-roi-184#comments</comments>
		<pubDate>Thu, 20 Aug 2009 16:43:06 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=184</guid>
		<description><![CDATA[There has been much talk about social marketing and ROI. How do you measure return on investment when advertising in social media networks. How do you track sales or enquiries through them?
You can, of course, track direct referrals to your site, like you would do with any other source and measure direct online sales or [...]


Related posts:<ol><br><li><a href='http://blog.social-media.co.uk/social-media/rethink-your-social-marketing-179' rel='bookmark' title='Permanent Link: Rethink your social marketing'>Rethink your social marketing</a></li>
<li><a href='http://blog.social-media.co.uk/seo/online-marketing-for-health-care-221' rel='bookmark' title='Permanent Link: Online marketing for Health Care'>Online marketing for Health Care</a></li>
<li><a href='http://blog.social-media.co.uk/social-media/5-foundamentals-of-participation-marketing-188' rel='bookmark' title='Permanent Link: 5 fundamentals of participation marketing'>5 fundamentals of participation marketing</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/social-media/social-marketing-and-roi-184/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Rethink your social marketing</title>
		<link>http://blog.social-media.co.uk/social-media/rethink-your-social-marketing-179</link>
		<comments>http://blog.social-media.co.uk/social-media/rethink-your-social-marketing-179#comments</comments>
		<pubDate>Thu, 30 Jul 2009 09:00:07 +0000</pubDate>
		<dc:creator>social media</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.social-media.co.uk/?p=179</guid>
		<description><![CDATA[With YouTube in the top 5 UK sites, Facebook, the most searched for brand in the UK and Twitter, 38th most popular site in UK after entering the top 100 in , it is enough to calculate how much business you are missing out on. HitWise reported that in April 2009 we had the first [...]


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<li><a href='http://blog.social-media.co.uk/news/social-media-on-twitter-91' rel='bookmark' title='Permanent Link: Social Media on Twitter'>Social Media on Twitter</a></li>
<li><a href='http://blog.social-media.co.uk/social-media/social-marketing-and-roi-184' rel='bookmark' title='Permanent Link: Social marketing and ROI'>Social marketing and ROI</a></li>
</ol>]]></description>
		<wfw:commentRss>http://blog.social-media.co.uk/social-media/rethink-your-social-marketing-179/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
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