Is BritishAirways.com spamming Google?
It seems that BA has acquired some strange SEO habits. Such one is that they hide the text displayed within Flash files on the site.
One could argue that the text is contained in the visual file and therefore this is not classed as SPAM.
However, when the user lands on the page, they are not presented with the text, which only starts displaying in the Flash movie if the user decides to play it. Certainly a major dilemma here. Is this SPAM?
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This is a valid dilema. I think that if you want to use flash you need to do it in a clever way.
What BA does is spam.