If you are still thinking about whether to run a social media campaign or not, think again. Companies that dared over 6 months ago are now rethinking their positioning and refining methods. We are helping a number of companies with their social marketing so here are 5 basic points:

1. Communicate. Be sincere and informative but don’t forget you are there to sell.
2. Integrate. If you are going to run successful campaigns then merge activity across channels. Have a central strategy to all your social media interaction.
3. Source content. Social networks are content hungry. Find clever and cheap ways to source valuable content. Work with people that can get you cheap content.
4. Use an agency. Why do all the rookie mistakes when you can have experienced help at hand. Some tasks are too time-consuming so free up resources.
5. Rethink your pitch. Don’t just scream, add value. Think about the user and why would they absorb your message. Be fun and be clever in your marketing to a sensitive crowd with a voice.

Happy social marketing!

This entry was posted on Monday, June 1st, 2009 at 12:30 pm and is filed under Social Media.